LOGO BASICS
There are two logo variations, a full-sized logo with the entire company named spelled out with tagline and a small symbol with a capital essential and trees. The full-sized logo should be used in the header and footer, or in any focal point areas, like a hero.
The symbol logo should should be used in cases where only a small icon is needed.
BRAND COLORS
Our color palette reflects the steadfast, reliable nature of our agency. These precise values must be used across all digital and print materials to maintain a highly professional and institutional presence with our attorney partners.
TYPOGRAPHY
Consistent typography ensures our communications remain clear, authoritative, and easy to read across all platforms and legal documents.
HEX: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: 344935
RGB: 52, 73, 53
CMYK: 73, 48, 77, 47
HEX: 41630f
RGB: 65, 99, 15
CMYK: 73, 39, 100, 30
HEX: abca80
RGB: 171, 202, 128
CMYK: 36, 5, 64, 0
HEX: 58083c
RGB: 88, 8, 60
CMYK: 53, 100, 44, 46
HEX: fefefe
RGB: 254, 254, 254
CMYK: 0, 0, 0, 0
Cardo
Primary Serif
Use for main headlines, formal titles, and prominent print headers to establish a classic, authoritative tone.
Montserrat Classic
Secondary Sans-Serif (Bold)
Use for secondary headlines, section dividers, and digital emphasis where a strong, structured presence is needed.
Montserrat
Base Sans-Serif (Regular)
Use for standard body copy, email communications, and detailed legal/instructional text to ensure maximum readability.